WTi CABS

Overview of the Brand:

WTiCabs has been a trusted name in the B2B cab rental industry, providing seamless corporate travel solutions across India. As the brand looked to expand into the B2C segment, they needed a strong digital presence, strategic brand positioning, and an effective customer acquisition strategy.

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Objective of the Brand:

WTiCabs aimed to:

1. Shift from a purely B2B model to a B2C audience, targeting direct consumers for intercity and airport transfers.
2. Establish a strong online presence through social media and SEO-driven content marketing.
3. Improve brand positioning as a reliable, affordable, and premium cab service for everyday travelers.
   
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Challenges:

• B2C Market Penetration: WTiCabs was well-known in corporate travel but lacked recognition among general consumers.
• SEO Visibility: The website had minimal search presence for key B2C services like "airport cabs" and "intercity taxi services."
• Engagement on Social Media: The brand needed to create a relatable, consumer-friendly image to attract a new audience.
  
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Solution Provided by UnFoldMart:

1. Social Media Strategy & Brand Positioning

UnFoldMart developed a consumer-centric social media strategy to establish WTiCabs as a trusted, convenient, and high-quality cab service for everyday travelers.

• Content Strategy:
  
  • Created engaging social media creatives, reels, and stories to highlight key services.
  • Designed targeted campaigns for airport transfers, business travel, and outstation trips.
  • Launched customer testimonials & user-generated content to build credibility.
    
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• Results:
  
  • Social media reach grew by 60% within three months.
  • Engagement rates doubled, with a significant increase in website traffic from social platforms.
    
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2. SEO Optimization & Website Content Revamp

We implemented an SEO-driven content strategy to enhance WTiCabs' visibility on Google for B2C searches.

• SEO Tactics Implemented:
  
  • Optimized service pages for high-intent keywords like "best airport cab service" and "affordable intercity taxi."
  • Created long-form blogs and FAQs around cab booking queries to drive organic search traffic.
  • Strengthened local SEO with optimized Google My Business listings across multiple cities.
    
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• Results:
  
  • 15,000+ new organic visitors to the website within four months.
  • Improved Google search ranking for key B2C services, increasing inbound bookings.
    
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Outcome:

✅ Stronger Brand Identity: WTiCabs is now recognized as a B2C-friendly brand beyond corporate travel.

✅ Higher Engagement: Social media interactions doubled, improving customer awareness and trust.

✅ SEO Growth: Organic traffic skyrocketed, generating new leads & direct bookings.

✅ Market Expansion: WTiCabs successfully transitioned into the consumer travel space, competing with established B2C cab brands.

With UnFoldMart’s expertise in social media, SEO, and brand positioning, WTiCabs is now accelerating towards success in the B2C market! 🚖🚀

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