Savvyy

Overview of the Brand:

Savvyy Lingerie is a leading lingerie brand with 15+ retail stores across Delhi NCR, Haryana, and Punjab, offering stylish, comfortable, and high-quality innerwear. Despite a strong offline presence, the brand needed a digital transformation to enhance visibility, attract online customers, and position itself as a premium lingerie brand.

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Objective of the Brand:

Savvyy wanted to:

1. Strengthen its digital brand presence with strategic consultation and social media marketing.
2. Increase footfall in retail stores through online awareness and engagement.
3. Improve website experience and SEO rankings to attract and convert online shoppers.
4. Build a loyal online community for sustained growth and engagement.
   
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Challenges:

• Offline-Heavy Brand: With limited online presence, Savvyy needed a strong digital push to compete in the e-commerce space.
• SEO & Website Traffic: The website was not ranking for lingerie-related keywords, leading to low organic visibility.
• Social Media Engagement: The brand needed a fresh, engaging content strategy to connect with its audience.
  
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Solution Provided by UnFoldMart:

1. Brand Consultation & Positioning

We redefined Savvyy’s brand voice, messaging, and positioning to resonate with modern lingerie shoppers.

• Developed a bold yet elegant brand persona that reflected comfort, confidence, and self-expression.
• Created targeted messaging that spoke directly to different customer segments—everyday wear, bridal lingerie, and luxury collections.
• Defined content pillars for consistent branding across all platforms.
  
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2. Social Media Strategy & Content Creation

We crafted a highly engaging social media strategy to boost brand awareness and customer interaction.

• Content Themes:
  
  • Product showcases & lookbooks featuring trending styles.
  • Customer testimonials & real-life brand stories to build trust.
  • Educational content on fabric, fit, and styling lingerie for different body types.
  • Influencer collaborations with fashion bloggers & lifestyle influencers.
    
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• Results:
  
  • Social media reach grew by 80% in 3 months.
  • Engagement doubled, leading to more in-store visits and online inquiries.
    
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3. SEO Optimization & Website Enhancement

We revamped Savvyy’s website to improve search rankings, user experience, and conversions.

• SEO Strategy:
  
  • Researched high-intent lingerie keywords and optimized category/product pages.
  • Created long-form blogs on lingerie trends, styling, and care tips.
  • Strengthened local SEO to drive foot traffic to physical stores.
    
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• Website CRO Enhancements:
  
  • Designed a sleek, intuitive UI/UX to improve navigation.
  • Added clear CTA buttons and an easy checkout process.
  • Implemented trust signals & customer reviews to boost conversions.
    
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• Results:
  
  • 5X increase in organic website traffic.
  • Improved search ranking for lingerie-related keywords, driving more clicks.
  • Higher online sales & in-store visits due to SEO-driven local search.
    
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Outcome:

✅ Stronger Brand Identity: Savvyy now stands out as a bold, confident, and stylish lingerie brand.

✅ Increased Digital Engagement: Social media and SEO improvements led to higher awareness & customer interaction.

✅ Higher Footfall & Sales: More in-store visits and a rise in online purchases.

✅ E-Commerce Growth: The website now converts better, improving customer retention and revenue.

With UnFoldMart’s expertise in branding, SEO, and social media, Savvyy Lingerie is now a leading force in the Indian lingerie market! 🩱✨

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