Saqsham Ortho

Overview of the Brand:

Saqsham Ortho is a distinguished group of orthopaedic specialists from reputed hospitals in Gurgaon, dedicated to advanced orthopedic care, joint replacements, and sports injury treatments. While they had extensive medical expertise, they needed a powerful brand identity and digital presence to attract patients, establish credibility, and engage their audience online.

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Objective of the Brand:

Saqsham Ortho aimed to:

1. Develop a strong brand identity with a professional logo and website.
2. Establish a digital presence through social media and video content.
3. Enhance patient awareness by simplifying orthopedic treatments through engaging content.
4. Position the group as leading orthopedic specialists in Gurgaon.
   
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Challenges:

• No Brand Identity: Saqsham lacked a distinctive brand logo and visual identity.
• Limited Online Presence: Patients had no digital touchpoints to explore treatments, testimonials, or expertise.
• Low Patient Engagement: There was a lack of awareness about their expertise in orthopedic care.
• Medical Content Complexity: Needed simplified, engaging content to help patients understand treatments.
  
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Solution Provided by UnFoldMart:

1. Brand Logo & Identity Creation

We crafted a bold, medical-focused logo to establish a strong brand identity, ensuring:

• A trustworthy, professional look that resonates with the healthcare sector.
• A clean, recognizable visual identity reflecting orthopedic excellence.
• Consistent branding across all digital and offline platforms.
  
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2. Website Development & SEO Optimization

To enhance patient engagement and inquiries, we built a user-friendly, mobile-optimized website with:

• Clear service categories for joint replacements, fractures, and physiotherapy.
• Doctor profiles & testimonials to showcase credibility.
• SEO-driven content to improve visibility on Google for orthopedic treatments in Gurgaon.
  
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🚀 Results:
✔ 50% increase in organic traffic within 3 months.
✔ Higher patient inquiries through website forms & WhatsApp.

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3. Social Media Management & Content Creation

We implemented a strategic content plan to engage patients on social media platforms.

• Content Strategy:
  
  • Educational posts & infographics about orthopedic treatments.
  • Doctor Q&A sessions addressing common patient concerns.
  • Patient success stories to build credibility.
  • Live & recorded video content for engagement.
    
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🚀 Results:
✔ 60% increase in social media engagement.
✔ Improved trust & credibility among prospective patients.

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4. Video Content Production

To enhance patient education, we developed high-quality video content, including:

• Doctor-led explainer videos on knee replacement, arthritis care, and injury prevention.
• Patient testimonials highlighting successful recoveries.
• Reels & short-form videos for social media engagement.
  
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🚀 Results:
✔ Higher reach & engagement across Instagram, Facebook & LinkedIn.
✔ Increased direct inquiries from video content.
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Outcome:

✅ A strong, recognizable brand identity with a professional logo & digital presence.

✅ Higher patient awareness & engagement through informative social media content.

✅ More organic website traffic & patient inquiries through SEO & content marketing.

✅ Positioned as a leading orthopedic group in Gurgaon.

With UnFoldMart’s expertise in branding, website development, social media, and video marketing, Saqsham Ortho now has a powerful digital presence that connects them with more patients and establishes them as orthopedic leaders. 🏥✨

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