Modi Yoga Retreat

Overview of the Brand:

Modi Yoga Retreat is a luxury wellness and yoga retreat in Rishikesh, offering holistic wellness programs, detox therapies, and rejuvenation experiences. Positioned as a premium mind-body wellness destination, the retreat caters to domestic and international travelers seeking relaxation, healing, and yoga-led transformation.

Despite having a well-established retreat, Modi Yoga Retreat needed a strong digital push and a performance-driven marketing approach to boost bookings and revenue.

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Objective of the Brand:

Modi Yoga Retreat aimed to:

1. Expand brand visibility through social media & offline promotions.
2. Increase direct bookings via targeted performance marketing campaigns.
3. Enhance brand positioning as a luxury wellness getaway in India.
4. Achieve a monthly revenue milestone of ₹40 lakh through digital channels.
   
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Challenges:

• Low Online Visibility: Despite being a premium wellness destination, the brand lacked strong social media engagement.
• High Competition: Competing with other wellness retreats in Rishikesh required strong differentiation.
• Underutilized Performance Marketing: Previous ad campaigns had low conversion rates and high acquisition costs.
• Offline Awareness: Many potential guests were unaware of the retreat’s unique wellness offerings.
  
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Solution Provided by UnFoldMart:

1. Social Media Strategy & Content Creation

We built a luxury wellness brand identity on social media, focusing on engagement, awareness, and credibility.

• Content Strategy:
  
  • Yoga & wellness insights to educate and inspire the audience.
  • Guest testimonials & experiences to build trust.
  • Visual storytelling through reels & high-quality imagery showcasing the retreat’s serene environment.
  • Event highlights & wellness workshops to attract new customers.
    
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🚀 Results:
✔ 70% increase in engagement within 3 months.
✔ Higher inquiries through Instagram & Facebook DM.

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2. Performance Marketing – Google & Meta Ads for Direct Bookings

We designed ROI-driven ad campaigns on Google & Meta (Facebook/Instagram) to drive high-value bookings.
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🔹 Google Ads Strategy:

• Search Ads targeting high-intent keywords like “Luxury yoga retreat in Rishikesh” and “Best Ayurveda detox retreat in India.”
• Display & YouTube Ads showcasing the retreat’s premium offerings.
• Retargeting campaigns for users who visited the website but didn’t book.
  
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🔹 Meta (Facebook & Instagram) Ads Strategy:

• Lead generation ads with a focus on wellness travelers & corporate retreats.
• Video ads showcasing the property, yoga programs, and guest experiences.
• Custom audience targeting for international travelers, yoga practitioners & wellness seekers.
  
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🚀 Results:
✔ 3X ROAS (Return on Ad Spend).
✔ High-quality leads & direct bookings from paid ads.
✔ Reduced cost per lead (CPL) by 40%.

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3. Offline Creatives & Marketing Collateral

To attract in-person guests & collaborations, we designed:

• Luxury brochures & flyers for wellness expos and travel agencies.
• Event banners & signage for offline promotions.
• Customized workshop invitations to boost retreat participation.
  
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Outcome:

✅ Achieved ₹40 Lakh in Monthly Revenue through performance-driven marketing.

✅ Massive Brand Awareness: Increased digital reach led to higher website traffic & social engagement.

✅ Higher Direct Bookings: Paid ads & organic strategy generated consistent inquiries & conversions.

✅ Positioned as a Luxury Wellness Destination: Modi Yoga Retreat is now recognized as a premium retreat for yoga & Ayurveda experiences.

With UnFoldMart’s strategic approach in social media, performance marketing, and branding, Modi Yoga Retreat successfully scaled its revenue while establishing itself as a go-to luxury wellness retreat! 🚀

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