Lifewall

Overview of the Brand:

LifeWall is a premium terrace design and landscaping firm based in Delhi, specializing in luxury outdoor spaces, green walls, and rooftop transformations. While the brand had a strong design portfolio, it needed a highly targeted lead generation strategy to attract high-value clients and scale its revenue.

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Objective of the Brand:

LifeWall aimed to:

1. Increase high-intent leads from HNIs, luxury homeowners, and commercial spaces.
2. Boost monthly revenue through data-driven performance marketing.
3. Optimize ad spend for maximum ROI while lowering the cost per lead (CPL).
4. Establish LifeWall as the go-to brand for terrace transformations.
   
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Challenges:

• High-Value Project Targeting: Needed a niche audience strategy to attract clients willing to invest in premium terrace designs.
• Cost-Intensive Sales Cycle: Required multi-touchpoint marketing to nurture leads and close deals.
• Competitive Market: Needed to differentiate LifeWall’s premium offerings from DIY solutions.
• Lead Quality Issues: Previous campaigns generated high CPL with low conversion rates.
  
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Solution Provided by UnFoldMart:

1. Performance Marketing – Meta & Google Ads

We executed a high-intent, geo-targeted ad strategy across Google Search, Display, YouTube & Meta Ads.

🔹 Google Ads Strategy:

• Search Ads targeting high-net-worth individuals (HNIs) searching for “luxury terrace designers in Delhi” and “premium rooftop landscaping.”
• Display & YouTube Ads showcasing LifeWall’s portfolio, testimonials, and transformation stories.
• Retargeting campaigns to nurture previous website visitors and inquiry leads.
  
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🔹 Meta (Facebook & Instagram) Ads Strategy:

• Lead generation ads with instant form fills to capture potential clients efficiently.
• Carousel & video ads showcasing before-after transformations to create demand.
• Audience segmentation based on homeowners, architects, and luxury property developers.
  
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🚀 Results:
✔ 2.5X increase in lead volume.
✔ 40% lower CPL compared to previous campaigns.
✔ Higher conversion rate due to hyper-targeted messaging.

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2. Landing Page Optimization for Higher Conversions

To convert visitors into leads, we:

• Developed a high-converting landing page showcasing LifeWall’s premium projects.
• Added interactive elements like cost calculators & instant consultation options.
• Integrated WhatsApp & call-to-action buttons for quick inquiries.
  
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🚀 Results:
✔ 25% increase in conversion rate.
✔ More inquiries from serious, high-intent buyers.

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3. Lead Nurturing & CRM Integration

Since premium home improvement projects involve longer decision cycles, we:

• Implemented automated follow-up sequences through email & WhatsApp.
• Segmented leads into different stages (Inquiry, Consultation, Ready-to-Buy).
• Tracked performance analytics to refine the campaign approach.
  
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🚀 Results:
✔ Higher follow-up engagement & deal closures.
✔ More efficient sales pipeline, reducing lead drop-offs.

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Outcome:

✅ Achieved ₹1.5 Crore in monthly revenue growth through targeted lead generation.

✅ Increased brand awareness & credibility in the luxury terrace design space.

✅ Optimized marketing spend, delivering a 3.5X return on ad investment (ROAS).

✅ Generated consistent, high-quality leads for ongoing business expansion.

With UnFoldMart’s expertise in lead generation, ad strategy, and conversion optimization, LifeWall scaled its revenue, attracted high-value clients, and positioned itself as a premium leader in terrace design. 🚀🏡✨

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