Grest

Overview of the Brand:

Grest is a leading name in the refurbished iPhone market, offering high-quality, certified pre-owned devices at competitive prices. While the brand had a solid customer base, it needed stronger brand positioning, credibility, and visibility in the industry.

To establish Grest as a market leader in refurbished tech, they partnered with UnFoldMart to secure premium PR placements in top-tier media publications.

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Objective of the Brand:

Grest aimed to:

1. Boost brand credibility through trusted media coverage.
2. Secure placements in top publications like YourStory, Business Standard, Economic Times, INC42, and more.
3. Educate consumers on the benefits of refurbished iPhones and position Grest as a trustworthy brand.
4. Increase organic brand searches & website traffic through PR-driven exposure.
   
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Challenges:

• Consumer Trust Barrier: Many customers were hesitant about refurbished devices, associating them with lower quality.
• Competitive Market: The brand needed differentiation from other refurbished phone sellers.
• Limited Media Recognition: Grest had no prior exposure in major business and tech publications.
• Educating the Market: Needed to change the narrative around refurbished tech and highlight quality assurance.
  
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Solution Provided by UnFoldMart:

1. PR Strategy & Thought Leadership Positioning

We developed a high-impact PR roadmap, ensuring Grest was positioned as an industry expert in refurbished technology.

• Press release creation focusing on Grest’s mission, product quality, and market leadership.
• Exclusive media pitches to establish the founder’s expertise in the refurbished phone industry.
• Trend-based stories on sustainability, affordability, and the growing demand for refurbished iPhones.
  
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🚀 Results:
✔ Secured multiple media features in YourStory, Economic Times, Business Standard, and INC42.
✔ Increased brand trust & consumer confidence.

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2. Securing High-Value Media Coverage

We executed a targeted media outreach campaign, resulting in Grest’s story being published across top-tier business and tech publications.

• YourStory Feature: Positioned Grest as an innovator in refurbished tech.
• Economic Times & Business Standard: Focused on market trends & the future of refurbished smartphones.
• INC42 Coverage: Highlighted Grest’s impact on making premium tech accessible & affordable.
  
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🚀 Results:
✔ Massive PR-driven brand awareness in key business & tech circles.
✔ Higher social media engagement & credibility from earned media coverage.

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3. PR-Driven SEO & Organic Growth

To maximize long-term impact, we:

• Optimized PR articles with target keywords like “trusted refurbished iPhones,” “affordable Apple devices,” and “certified pre-owned iPhones in India.”
• Boosted backlink profile by securing high-authority media mentions.
• Encouraged organic brand searches by positioning Grest as a thought leader.
  
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🚀 Results:
✔ 30% increase in organic website traffic.
✔ Higher search volume for “Grest refurbished iPhones.”

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Outcome:

✅ Premium media exposure, building trust & credibility in the refurbished phone industry.

✅ Higher consumer confidence, leading to better conversion rates.

✅ Stronger industry positioning, with Grest recognized as a pioneer in sustainable tech.

✅ SEO boost, improving brand visibility on search engines.

With UnFoldMart’s PR expertise, strategic storytelling, and high-value media outreach, Grest has successfully elevated its brand reputation, driven organic traffic, and positioned itself as the go-to name in refurbished Apple devices! 🚀📱

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