Granite Kitchen Makeovers
Overview of the Brand:
Granite Kitchen Makeovers is a leading expert in kitchen renovations, custom flatpacks, and stone benchtop installations in South Australia. With over 24 years of expertise, the brand is known for its exceptional craftsmanship and stunning transformations, earning trust from countless homeowners.
Challenges
Despite a strong reputation, the brand faced challenges in:
- Generating high-quality leads for its modular kitchen solutions.
- Reaching the right audience actively searching for renovations.
- Improving inbound inquiries through digital channels.
- Optimizing lead costs (CPL) while maximizing conversions.
Our Strategy
To drive targeted leads and boost inbound inquiries, UnFoldMart developed a comprehensive Google & Meta Ads strategy tailored for kitchen renovation seekers.
1. Comprehensive Keyword Research
🔹 Identified high-intent search terms to drive Google Ads traffic.
🔹 Focused on commercial and local search queries for maximum impact.
2. Targeted Google Ads Campaign
🔹 Implemented a mix of Search & Display Ads to capture qualified leads.
🔹 Optimized bidding strategies to reduce cost per lead (CPL).
3. Meta Lead Generation Campaigns
🔹 Launched interest-based targeting for homeowners & renovation enthusiasts.
🔹 Created engaging ad creatives showcasing before & after transformations.
4. Landing Page Optimization
🔹 Designed high-converting landing pages with strong CTAs.
🔹 Streamlined the lead capture process to boost conversion rates.
Results
Our performance-driven strategy delivered outstanding results for Granite Kitchen Makeovers:
✅ 132% Increase in Google Quality Leads – Higher-intent prospects captured.
✅ 43% Growth in Inbound Google Calls – More direct inquiries from potential clients.
✅ 76% Increase in Quality Meta Leads – Improved lead conversion through social campaigns.
✅ 49% Reduction in Meta Lead CPL – Maximizing ROI while reducing acquisition costs.
Conclusion
Through strategic audience targeting, precise keyword planning, and optimized ad campaigns, UnFoldMart successfully transformed Granite Kitchen Makeovers’ lead generation process, driving high-quality leads and increased conversions.
📢 Looking to generate more leads for your business?
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