DocTrePat

Overview of the Brand:

DocTrePat is a Delhi-based medical tourism company that facilitates advanced medical treatments in India for patients from Africa. The company specializes in cancer treatment, orthopedic surgeries, heart procedures, and general surgeries, partnering with India’s leading hospitals.

While DocTrePat had a strong offline referral system, they needed a digital-first approach to attract more patients and streamline lead generation.

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Objective of the Brand:

DocTrePat aimed to:

1. Build a digital presence with a strong brand identity and website.
2. Enhance brand awareness through SEO and social media marketing.
3. Increase patient inquiries and lead generation through Google & Meta Ads.
4. Establish trust & credibility with informative content and patient success stories.
   
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Challenges:

• No Online Visibility: Patients had no way to discover DocTrePat outside word-of-mouth referrals.
• Low Lead Generation: Without paid advertising, they struggled to scale inquiries from international patients.
• Trust & Credibility: Medical decisions require high trust, and the brand needed a professional digital presence.
• Localized Targeting: Reaching the right African audience with tailored content and ads.
  
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Solution Provided by UnFoldMart:

1. Logo Design & Brand Identity

We crafted a modern, medical-themed logo that represented trust, healthcare, and international patient care. The brand identity was designed to:

• Reassure patients and families about the credibility of treatments.
• Reflect professionalism and expertise with clean, hospital-grade aesthetics.
• Incorporate a global healthcare appeal for a cross-border audience.
  
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2. Website Development & SEO Optimization

We designed a fast, mobile-friendly, and SEO-optimized website with:

• Clear treatment categories for easy navigation.
• Multilingual content & currency conversion tools for African audiences.
• SEO-focused landing pages for high-intent keywords like “Affordable medical treatment in India” and “Top hospitals for African patients.”
  
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🚀 Results:
✔ 400% increase in organic search traffic.
✔ Ranked in top search results for key medical tourism terms.
✔ 30% more inquiries via website forms & WhatsApp.

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3. Social Media Strategy & Content Creation

To educate & engage potential patients, we developed a localized content strategy with:

• Real patient testimonials & success stories to build trust.
• Doctor interviews & FAQs addressing common concerns about medical tourism.
• Treatment cost comparisons & guides to attract high-intent audiences.
• Targeted ad creatives & explainer videos for lead nurturing.
  
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🚀 Results:
✔ 80% boost in social media engagement.
✔ Higher inquiries via Facebook & Instagram DM.

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4. Performance Marketing – Google & Meta Ads for Lead Generation

We implemented highly targeted lead generation campaigns on Google & Meta (Facebook/Instagram) to attract African patients.

🔹 Google Ads Strategy:

• Search & Display Ads targeting users searching for treatments in India.
• Retargeting ads for users who visited the website but didn’t convert.
• Localized campaigns for Ethiopia, Nigeria, Kenya, Ghana, and Sudan.
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🔹 Meta (Facebook & Instagram) Ads Strategy:

• Lead generation ads with instant form fill-ups.
• Video ads showcasing patient stories & success rates.
• Awareness campaigns to build credibility and trust in new markets.
  
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🚀 Results:
✔ 3X ROI on Google Ads within the first 3 months.
✔ Cost per lead (CPL) reduced by 40% through optimization.
✔ 5X increase in high-quality patient inquiries via Facebook & Google Ads.

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5. Offline Creatives & Marketing Collateral

To support offline patient acquisition, we designed:

• Brochures & pamphlets distributed in African partner clinics.
• Event banners & posters for medical tourism expos.
• Doctor partnership kits to streamline patient referrals.
  
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Outcome:

✅ Digital Transformation: DocTrePat successfully shifted from an offline referral business to a digitally-driven medical tourism leader.

✅ Higher Lead Generation: SEO, Google Ads & Meta Ads combined generated 1000+ patient inquiries.

✅ Stronger Brand Awareness: Patients from multiple African nations now recognize & trust DocTrePat.

✅ Increased Conversion Rates: A well-optimized website, engaging social content, and paid ads resulted in significant revenue growth.

With UnFoldMart’s branding, website, social media, SEO, and performance marketing expertise, DocTrePat now attracts a steady flow of international patients and has successfully transitioned into a digitally-driven healthcare facilitator. 🚀

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