Big Pitcher Gurugram

Overview of the Brand:

Big Pitcher is a premium brewery and entertainment hub in Gurugram, known for its crafted beers, live music, and vibrant ambiance. It caters to young professionals, beer enthusiasts, and partygoers looking for a unique nightlife experience. The brand sought to establish itself as the go-to destination for live entertainment, social gatherings, and craft beer culture in the region.
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Objective of the Brand:

Big Pitcher aimed to:

1. Strengthen its digital presence through engaging social media content and targeted marketing strategies.
2. Promote events and drive footfall by using offline and online promotional activities.
3. Enhance in-house branding with creative menu designs, posters, flyers, and more.
   
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Challenges:

• Competitive Market: With multiple breweries and pubs in Gurugram, Big Pitcher needed a distinct brand voice to stand out.
• Event Promotions: Increasing awareness and attendance for live gigs, DJ nights, and special events.
• Content Differentiation: Creating unique and engaging content that resonates with the target audience.
  
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Solution Provided by UnFoldMart:

1. Social Media Management & Content Curation

UnFoldMart developed a vibrant and engaging social media strategy to showcase Big Pitcher’s lively atmosphere, craft beer offerings, and event highlights.
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• Key Strategies:
  • Captivating visuals and storytelling to bring the brand experience online.
  • Interactive posts, contests, and giveaways to boost engagement.
  • Event teasers, reels, and behind-the-scenes content to create hype.
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• Results:
  • Increased social media engagement and reach by 40% within 3 months.
  • Higher event attendance through strategic digital promotions.
    
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2. Offline Creatives for Event Promotions

To create a strong on-ground impact, UnFoldMart designed eye-catching offline marketing materials to promote live gigs, DJ nights, beer festivals, and special brunches.
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• Designed banners, standees, and posters placed at key footfall areas.
• Created event flyers and handouts for personalized promotions.
• Developed branded merchandise to enhance customer engagement.
  
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3. In-House Branding & Creatives

A strong in-house visual identity was crucial to enhance the guest experience at Big Pitcher. UnFoldMart designed:
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• Menus & Table Tents: Easy-to-read, stylish menus that reflect the brand’s personality.
• Wall Posters & Signage: Visually appealing designs to reinforce branding and promotions.
• Flyers & Coasters: Small but impactful elements that kept promotions at customers’ fingertips.
  
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Outcome:

✅ Higher Brand Visibility: Social media and offline branding created a strong recall value among Gurugram’s nightlife audience.
✅ Increased Footfall: Creative event promotions led to a 25% rise in event attendance.
✅ Stronger Engagement: Enhanced social media strategy resulted in more customer interactions and user-generated content.
✅ Cohesive Brand Identity: A well-structured in-house creative revamp improved customer experience and perception.

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Big Pitcher is now a standout name in Gurugram’s nightlife scene, thanks to a powerful mix of digital and offline branding! 🚀