Bajaj Bikes

Overview of the Brand:

JSB Bajaj, an authorized Bajaj Bikes dealer, wanted to accelerate sales and generate high-quality leads for their dealership. With Bajaj’s diverse range of motorcycles, the dealership needed a highly targeted digital strategy to attract serious buyers and drive showroom footfall.

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Objective of the Brand:

JSB Bajaj aimed to:

1. Boost motorcycle sales through an ROI-focused performance marketing campaign.
2. Generate high-intent leads via Google & Meta (Facebook/Instagram) Ads.
3. Increase showroom walk-ins by targeting location-based buyers.
4. Optimize ad spend to reduce the cost per lead (CPL) and improve conversions.
   
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Challenges:

• Low Online Lead Flow: The dealership primarily relied on offline marketing and walk-ins, missing out on digital lead opportunities.
• High Competition: Competing with other bike dealerships and direct online sales required a more aggressive marketing approach.
• Costly Lead Acquisition: Previous ad campaigns were not optimized, leading to high CPL and low conversions.
• Customer Decision Cycle: Buying a bike is a high-involvement purchase, requiring multi-touchpoint engagement.
  
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Solution Provided by UnFoldMart:

1. Performance Marketing Strategy – Google & Meta Ads

We crafted data-driven ad campaigns on Google & Meta (Facebook & Instagram) to attract potential bike buyers.

🔹 Google Ads Strategy:

• Search Ads targeting high-intent buyers searching for “Bajaj bike dealers near me”, “Best mileage bikes”, and “Bajaj bike showroom offers.”
• Display & YouTube Ads showcasing bike features and dealership offers.
• Retargeting campaigns to re-engage potential customers who visited the website but didn’t convert.
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🔹 Meta (Facebook & Instagram) Ads Strategy:

• Lead generation ads with instant form-fill options for test ride bookings.
• Dynamic ads showcasing different Bajaj bike models based on customer interests.
• Localized ads targeting users near the dealership, increasing showroom visits.
  
  

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🚀 Results:
✔ Generated 300+ high-quality leads per month.
✔ Reduced CPL by 45% through ad optimization.
✔ Increased showroom footfall by 30%.

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2. Landing Page Optimization for Lead Conversions

To improve lead-to-sale conversions, we:

• Designed a fast, mobile-optimized landing page with clear CTAs.
• Integrated WhatsApp click-to-chat for quick inquiries.
• Highlighted dealer offers, easy financing options, and customer testimonials for credibility.
  
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🚀 Results:
✔ Higher engagement & conversion rate on the landing page.
✔ Faster lead response, reducing drop-offs.

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Outcome:

✅ Achieved ₹40 Lakh in additional sales from digital leads.

✅ Increased showroom walk-ins, resulting in more test ride bookings.

✅ More efficient ad spend, delivering a 3X return on ad investment (ROAS).

✅ Established a sustainable digital lead generation system for ongoing sales growth.

With UnFoldMart’s expertise in lead generation, performance marketing, and digital strategy, JSB Bajaj successfully transformed its sales approach, attracting more buyers and boosting revenue.