Anantam Resort

Overview of the Brand:
Anantam Kasauli is a 5-star luxury resort in the serene hills of Kasauli, offering a fusion of opulence and hometown charm. The resort is designed to provide guests with a haven of relaxation and exclusivity, featuring private pools, Jacuzzis, and premium spa treatments.
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Challenges
Despite its luxury appeal, the resort faced challenges in:
- Refining lead quality to attract high-value clientele.
- Enhancing conversion rates for online bookings.
- Optimizing ad spend for better Return on Ad Spend (ROAS).
- Improving audience targeting for luxury travelers.
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Our Strategy
To ensure maximum visibility and quality lead generation, UnFoldMart implemented a highly-targeted Google Ads strategy focused on relevant search intent and audience segmentation.
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1. Keyword Segmentation & Negative Keyword Implementation
πΉ Identified high-converting luxury travel and resort-related search terms.
πΉ Eliminated irrelevant searches to improve ad quality and ROI.
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2. Ad Copy & Messaging Optimization
πΉ Crafted compelling ad copies highlighting the luxury experience, spa treatments, and premium suites.
πΉ Focused on emotional appeal and exclusivity to drive high-intent bookings.
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3. Continuous Monitoring & Optimization
πΉ Real-time bid adjustments to maximize Google Ads efficiency.
πΉ Scaled high-performing keywords while eliminating underperforming ones.
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4. End-to-End Monetary Conversion Tracking
πΉ Set up conversion tracking to measure direct revenue impact from ads.
πΉ Ensured data-driven decision-making for sustained profitability.
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Results
Our data-driven approach led to significant improvements in lead quality and conversions:
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45% Increase in ROAS β Improved efficiency in ad spending.
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28% Boost in Click Share β Higher engagement with relevant audiences.
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32% Increase in Quality Leads β More high-value clientele interested in luxury stays.
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Conclusion
Through refined keyword targeting, strategic messaging, and continuous optimization, UnFoldMart helped Anantam Resort & Spa attract elite travelers seeking top-tier hospitality experiences. This resulted in better lead quality, increased conversions, and maximized ROI.
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π’ Want to enhance your hospitality brandβs digital presence?
Letβs craft a strategy that delivers premium results!
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