Alcor Spa Resorts
Client Overview
Alcor Spa Resorts is a premier destination spa resort designed for couples and families, offering an unparalleled luxury experience. Nestled in the scenic Kumbhalgarh Valley, just 1.7 km from the iconic Kumbhalgarh Fort, the resort combines natural beauty with world-class wellness experiences.
Challenges
Despite its breathtaking location and top-tier offerings, Alcor Spa Resorts faced challenges in:
- Increasing direct bookings through digital channels.
- Enhancing lead quality and reducing the cost per lead (CPL).
- Improving conversion rates through refined targeting.
- Expanding brand visibility against strong competition in the luxury resort category.
Our Strategy
To drive high-quality leads and improve booking conversions, UnFoldMart executed a search-focused digital marketing strategy with targeted Google Ads campaigns.
1. Comprehensive Keyword Segmentation
🔹 Identified and categorized search terms into:
- Accommodation-Based Keywords – Targeting users searching for stays in Kumbhalgarh.
- Activity-Based Keywords – Capturing interest from travelers seeking spa and wellness retreats.
- Competitor Brand Keywords – Gaining visibility over competing resorts.
- Brand Keywords – Ensuring top search placement for Alcor Spa Resorts.
2. Ad Copy & Extensions Optimization
🔹 Crafted engaging ad copies emphasizing the luxury, wellness, and exclusivity of Alcor Spa.
🔹 Utilized sitelinks, callouts, and structured snippets to boost CTR and click share.
3. Budget Optimization & Bid Strategy
🔹 Focused ad spend on high-converting keywords to maximize ROI.
🔹 Reduced budget allocation on low-performing ad sets.
4. Performance Tracking & Continuous Improvement
🔹 Real-time monitoring and adjustments to optimize cost per conversion.
🔹 A/B tested ad creatives and bidding strategies to fine-tune campaign performance.
Results
Our data-driven ad strategy delivered outstanding performance improvements:
✅ 22.8% Decrease in CPL – More leads at a lower acquisition cost.
✅ 18% Increase in Conversion Rate – More visitors turning into bookings.
✅ 21.1% Decrease in Cost per Conversion – Optimized spending for higher efficiency.
Conclusion
By implementing targeted keyword segmentation, optimized ad creatives, and real-time campaign tracking, UnFoldMart successfully enhanced Alcor Spa Resorts' online bookings, making it a top choice for luxury travelers in Kumbhalgarh.
📢 Looking to increase direct bookings for your resort?
Let’s craft a performance-driven digital strategy for your brand!