We frequently talk about how having a presence on the internet is super important for your brand identity and business but we often overlook the importance of taking a behind-the-scenes approach to your internet presence. Here’s where SEO comes in handy. SEO, or Search Engine Optimisation, is a process that helps improve the quality and quantity of website traffic to your website. Not only that, SEO will help your marketing campaign shine!
With apt knowledge of SEO, one can direct quality traffic to their website and build a base of loyal customers. Getting the right numbers to make decisions can be slightly tough which is where SEO tools are a godsend! Here are a few tools that can help with SEO management:
Google’s own SEO tool will help you understand the frequency at which Google crawls through your website (or websites, in general). As sites are added to the dashboard, Google runs analytics and brings in insights about the websites you’ve listed. They can give you detailed information about when your site was last crawled, if there’s something broken with the URL.
It also has a statistics pane that tells you how search engines see your site and other general data like search queries. It’ll also give you external links to the listed sites and also the internal linked structure of your website. It’s also free to use, so scurry on!
Ubersuggest is a mostly-free SEO tool that specializes in generating new keywords for your website. Ever since it was acquired by entrepreneur Neil Patel, Ubersuggest’s feature set has grown tremendously.
The platform offers a lot of variety in terms of tools- like a Keyword Analyzer, Competitive Analyzer, a SEO Explorer, and a Rank Tracker. With such offerings, Ubersuggest becomes überimportant with managing your website and its internet presence. It audits your website, charts your daily rank, keeps track of your links, and gives very detailed insights into how you could improve your SEO. Their pricing is reasonable for what you get, check out their price list here.
A wildly popular SEO tool, Semrush (or as some know it as SEM Rush) is known mostly for the valuable and in-depth keyword research and position tracking tool. The relevance of this tool shines through in the context of competitor research. Their position tracking features are awe-worthy, including a competitor’s discovery report, devices and locations report, projects merge report, unlimited competitors tracking, and a filter by SERP feature.
Semrush is your go-to tool for when you’re wanting to actively and aggressively compete with your competitors online. Another great feature of Semrush is how they integrate your Google Search Console and create disavow files easily. Semrush is on the higher end of SEO tools and costs a little more than you’d expect- click here to see their prices.
Moz is a SEO tool that has been around for ages and has been everyone’s go-to for even longer. They are affiliated with 1Bn+ global digital marketers. Their SEO reporting tools, feature an SEO Toolbox that allows users to find keyword suggestions, accurate search volume data, and SEO competition. They’ve got a load of other SEO related tools that allow you to see your own website’s on-page metrics, explore options for content and link building, or to see how one campaign compares to competitors at any time.
Moz is equipped with everything required for keyword research and management, crawling, keyword search position management, and complete comprehensive reports. Their individual tools are available for free but Moz Pro, is all their solutions in one, go through it here.
GrowthBar SEO is a super user-friendly SEO tool. It’s oriented to outdo your competitors, with access to billions of keyword suggestions, difficulty scores, and related long-term keywords. You can also track your own website’s keyword rankings and get tips on how to improve! You can look at any website’s organic keywords, Google Ads, backlinks, and Facebook Ads, and intelligently moderate your own strategy. Create content outlines for your blog or website with proper keywords, word counts, headers, images, links and more. When it comes to content, GrowthBar will save you from hours of tedious manual planning and outlining. For all that it offers, GrowthBar is very reasonably priced, you can visit their pricing page here.