The Cocobay Chocolates
Handcrafted chocolates made using pure cocoa and delicate flavours from around the world.
Introduction
Handcrafted using pure cocoa and delicate flavours from around the world, Cocobay Chocolates promise indulgence in every mouthful. Sink into a luxurious fantasy with decadent chocolate bars and squares to hearty rocks and bricks to playful hearts and buttons. Vast range of shapes, sizes and flavours offer something special for every taste bud.
Challenges
It was challenging for the team to develop the idea and goal of the FMCG tycoon venturing out in the new sector of luxurious chocolate, something that they had not ventured in before. The challenge for the team was to develop and introduce the product in the market with a whole new idea that could positively stand out in the market of chocolate.
Solution
Branding –The team created a brand communication that builds the story of this luxurious chocolate. Taglines were created to place the brand in the luxurious position among the other competitor brands.
Packaging –Our creative team created the packaging of the products keeping in mind the idea and standard of the brand.
Website Development – To make the products available to the masses we helped the brand with an E-commerce website.
Social Media – We created the brand’s social media presence on Instagram and Facebook for the awareness and easy access to information about the brand.
