UnFold Strategic Marketing

Dhunguru

A unique platform empowering the students to create a music classroom of their own.

Introduction

Back in 2020 sprouted an idea for music lovers who wanted to learn their favourite instrument; hence, Dhunguru was born. An online platform that bridges the gap between individuals and their passion Dhunguru is not only student-oriented but also an online space that works for the betterment of music teachers.

Challenges

The challenge was to strengthen the brand’s social media presence and capitalise on online platforms to generate leads through ad campaigns.

Solution

We created social media calendars that highlighted the USPs of the product and brand. The content ranged from quirky creatives to live-action reels backed by strong campaigns for festive seasons.