Memes have become an integral part of our lives and have become the voice of social media. A person needs to follow a couple of meme pages or meme influencers to stay updated on what’s happening worldwide because the landscape of conversations happening through memes is enormous.
Whether politics, movies, cryptocurrency, trolling, opinion or news, all conversations on the internet are consumed through memes.
Therefore, meme marketing can be defined as the art of carefully packaging any brand narrative in the form of memes and seeding them on social media through the meme community.
Why should you consider marketing through memes?
Meme marketing has evolved as one of today’s most powerful social media marketing strategies. With social media continuously on the rise and hype, meme marketing has transformed hundreds of brands’ social media marketing strategies. Memes started as inside jokes with unique humour attached to them; however, brands are now being used to boost their social media followers.
With the ability to grow viral and enhance brand exposure, memes these days form the core of social media marketing strategy for several brands. Although the success depends on how effectively these strategies are put to use.
The benefits of Meme Marketing
There are plenty of benefits that meme marketing has, as it allows brands to connect with audiences and is often better than traditional methods. One significant benefit of memes is that they are cheap and easy to create. You can create a whole range of memes for free with the help of plenty of online meme creators, which increases your chances of return.
Apart from the leverage of creating these memes according to our whims and fancies, these memes have a great potential to go viral overnight. But, of course, going viral is the ultimate end goal that every brand or business has.
It increases your brand exposure and diverts a large swarm of traffic to your website. In addition, memes target the younger generation with their weird and confusing jokes, unlike other forms of marketing, which are bland.
How to make your memes for advertisements?
After realising the power of memes to increase brand awareness, it would be foolish not to consider them part of the marketing strategy.
Luckily getting into meme advertising is not as complicated as it sounds; you need to stay updated on the latest meme trends and formats and give a twist to them.
There are plenty of meme formats and templates that you can choose from. But first, one needs to identify the right ones. Then, it can vary depending on the type of products or services a business offers. But overall, most meme formats are adjusted to fit almost any product.
After deciding on the perfect meme format that fits our interests, the next step is to use a free online meme creator to create the perfect memes for your social media accounts. Some practical online meme creation tools are listed below-
The task doesn’t end with creating your memes and posting them on social media. It is essential to check the levels of engagement and reaction to understand what our audiences like and dislike.
Highlight engagement is a positive sign that it’s working, while there can be several reasons for little or no engagement. Instead of giving up after the first attempt, you should try out different meme formats and templates to see if the results are better.
Another perk of meme marketing is that memes are constantly changing. Every week a new meme goes viral, which adds to the benefit of the companies, and some templates remain classic and can be used time and again for promoting a product.
Memes work as an evolved form of the news channel. Today almost every piece of news is complemented by memes. Memes have brought a significant change, and the youth is informed about all the happenings around the world through memes.
Using memes can benefit brands and businesses extensively if used wisely. Remembering the current meme trends always comes in handy.