Guerrilla Marketing
Guerrilla marketing is a marketing tactic in which companies use unconventional interactions to promote a product or a service. It is different from traditional marketing because it relies more on personal interaction and has a smaller budget. It also targets small groups of promoters responsible for publicity in a particular location rather than resorting to […]
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The Four A’s of Rural Marketing
A rural marketing strategy refers to planning an adequate supply of consumer goods and other agricultural inputs to the villages at affordable prices. Rural markets have a high potential and generate huge sales volume for companies that manufacture cost-efficient products and have active supply chain management. In rural markets, most products that belong to spurious […]
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Traditional Marketing and its Relevance
Thanks to rising market rivalry, the importance of marketing have never been more incredible than it is now. As a result, businesses use a variety of marketing strategies to advertise their products. Digital and traditional marketing are the two essential areas in which these strategies can be classified. Traditional marketing is the marketing activities conducted […]
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Organic vs Paid Marketing
Understanding the differences between organic and paid marketing helps us understand the benefits of both strategies. Brands often use a variety of tactics to reach and engage their audience, increase diversions and drive traffic to their sites. One can conveniently use both organic and paid marketing to benefit your business. However, it’s essential to keep […]
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