Before we start talking about the variety of platforms that help create landing pages, it is important to understand exactly what landing pages are and why they are important.
Simply put, it is a page that a visitor (potential customer) arrives at after clicking an advert. A lot of people will often redirect their pay-per-click traffic to their homepage and that doesn’t work very well. A landing page can often be an extension of your main website. They are tailored to suit the advertisement they redirect from, and in doing so, provide a quality experience for visitors and help drive targeted conversions.
Given the effectiveness of landing pages, in recent times we have seen numerous tools come up that handle building the page for you. Here are our top 5 landing page creators:
A marketing-focused website builder product that not only helps generate leads but also attracts customers, Leadpages’ offerings are to-die-for. Their no-nonsense, no-code, drag-and-drop platform is their biggest USP. Websites developed on their platform are dynamic, interactive, and built to suit both humans and algorithms.
Answer a few basic questions about your business
Select the kind of website you’d like to build
Choose a template of your choice, you can always preview the templates before you settle on one
Give your page a name
Edit away!
Put your last few touches…
Preview how it looks
…and publish!
Personally, we’re huge fans of Leadpages. For Modi Yoga Retreat’s website, we used their platform to build our own website and saw an increase in leads and revenue generation. Through Leadpages, we were able to generate over INR 20L!
Leadpages is paid and affordable. You can either choose to be billed monthly or annually- check out their plans here.
A beloved in the community, Mailchimp is a platform that offers a variety of services- all the way from marketing solutions to email services to website development resources. They design websites in a jiffy and offer templates that help get people talking and also highlight your products. Not only that, but you also get statistics on your site! That way you can identify what works for you and what doesn’t.
As we’ve said before, Mailchimp offers a variety of solutions and dynamic pricing- visit their pricing page here.
A minimalist’s dream come true, Carrd is a free one-page site builder. It’s super simple, responsive, and allows you to tether all sorts of add-ons and widgets. Their pro plan is super affordable and lets you build multiple pages to your primary page (think, a mini website). And if you’re going the free route, you don’t even need to sign up.
The paid version (USD$19/yr) brings in more features that you can learn more about here.
The name might not sound super fancy, but the platform is definitely one of the fanciest things we’ve seen in a while. Unbounce helps you create coding-free websites that drive high conversion rates. They use their own Unbounce Conversion Intelligence™, and their latest AI derivative, Smart Traffic, to understand and build wildly successful campaigns. They offer different avenues for different kinds of enterprises but if you want to go solo, you can do that too.
You can run a monthly/annual payout for their services or purchase their bundled services too! To learn more about their pricing, head over here.
Are they run by Facebook? No, but they’re probably just as versatile in their own industry. Instapage is a platform that offers a variety of services and solutions, including building landing pages. With super fun user experience, built-in collaboration, Instablocks®, AMP, and over 500+ layouts, Instapage is in a league of its own. They offer three plans and a monthly/annually way of payment- learn more about them here.